Seven months into the pandemic and the uncertainty is still on everyone's lips, minds and marketing budgets. A double-edged sword for SEO and digital Banner Design marketing agencies. On the one hand, there are companies willing to invest in marketing, but looking for short-term tactics and quick results. On the other hand, there are those who are beginning to see digital marketing and SEO strategies as important to invest in instead of “getting good” in their strategy. And the statistics tell a similar story – although marketing budgets are shrinking, in the US market, for example, Banner Design marketers expect an 8.4% increase in digital marketing spend according to the American Marketing Association.
After all, as this McKinsey study shows, Banner Design digital services continue to grow at an accelerating rate, albeit with significant differences between sectors - with high purchases in groceries and clothing and the search for information in telecommunications, banking, insurance, etc. Banner Design In this mixed scenario, SEO agencies can adapt their positioning, strategy and services. We've talked to a few of them who have tested some leads and discovered others through our extensive research. From SEO and paid search to conversion rate optimization and consulting, here are Banner Design different strategies you can explore for your agency. Adapt SEO strategies to the current context If the onset of the pandemic meant scaling back or even pausing campaigns, now it's about adapting SEO work to the bigger picture.
The McKinsey study also points out that many companies saw Banner Design their organic traffic increase fivefold during these times, so the landscape is constantly changing. One way to approach this “new normal” is to re-predict returning clients to your agency and tailor your SEO propositions to new acquisitions: what is client activity looking like right now? Consider the impact of search volumes and get data from Google Ads or even Google Trends to identify the top topics in Banner Design your client's industry. Check search data year after year and try to discern between seasonality and the effects of COVID-19 on your targeted keywords. With these calibrations at hand, look at non-brand organic traffic, as this is the one you are really influencing with your SEO performance and estimate the potential business impact (possible growth in sessions and conversions ).