For example, in the search results for “la cucina veneziana,” which happens to be my favorite Italian restaurant, the Yelp result is app content, while the TripAdvisor result is a mobile-friendly webpage. As you can see from the screenshot, the app result includes the Yelp logo, which makes it more likely to be noticed. Google mobile search results displaying Yelp app content Install button SEO provides additional opportunities to promote an app by including an app install button directly in search results. If your app is available in the Google Play Store, proper app indexing and search engine optimization have even more impact with the integration of the install button in mobile search engine results. Advertising Continue reading below Google Search Console also reports the number of install button clicks in search engine results (in addition to impressions).
Social integration It is obvious that an fax list app should have a presence on the major social media platforms, but social promotion goes far beyond the app having its own Twitter account. The beauty of social media for advertisers is that it doesn't of driving app installs. Anyone promoting an app can leverage social media to some degree. Although, while not requiring a huge budget, effectively promoting an app through social media requires a comprehensive strategy and strong following. This broader social media strategy is made up of sub-strategies for each relevant platform (i.e. Instagram, Twitter, Youtube, Facebook, etc.) The first step is to know which social channels your target audience uses the most and what types of content they interact with.
This, of course, will indicate which networks to focus efforts on. Advertising Continue reading below It is also essential for a social promotion campaign to leverage app users after installing the app to help in promotion. Integrating social media into the app to allow users to post directly to social media from within the app can greatly expand social reach. Offer incentives to existing and potential app users to share the app. Incentives related to app features are the best because they cost nothing and also lead to additional engagement with the app, thus leading to more monetization opportunities.